Latin America is rapidly becoming one of the most important podcast markets in the world, with some of the highest listener engagement rates anywhere.
Manuela Walfenzao, co-founder and CEO of Oronda Studio, shares her journey building one of Mexico's leading podcast production companies and what changed after Oronda became part of PodX, one of the world's largest podcast groups.
We discuss the evolution of the Mexican podcast industry, the shift away from platform-funded originals, the rise of video podcasting, monetization challenges across the region, and why brands still underestimate the power of podcasts in Latin America.
We also explore what Mexico, Brazil, and the broader Spanish-speaking market can teach the rest of the industry—and why the region may be poised to become podcasting's next global powerhouse.
Check out their latest work with Cristo Fernandez