Podcast audiences are growing around the world, but advertising dollars haven’t always followed.
We talk with Next Audio co-founder Lemya Soltani about building the podcast advertising ecosystem across MENA, how markets like Saudi Arabia, the UAE and Egypt differ, and why global advertisers can’t simply replicate their U.S. strategy internationally.
We also dive into Next Audio’s partnership with SiriusXM, their expansion into Indonesia, and why the next wave of podcast growth could come from markets the industry is still overlooking.
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