In this episode, we sit down with Rodrigo Tigre from Ozen to break down one of the fastest-growing podcast markets in the world, Brazil.
We explore how the Brazilian audio ecosystem is evolving, what’s driving rapid audience growth, and why monetization still lags behind scale. Rodrigo shares his perspective on programmatic audio, local advertiser behavior, and the structural challenges that make Brazil both complex and full of opportunity.
From CPM realities to global demand, this conversation is a deep dive into what it takes to build, sell, and scale podcasting in Brazil, and what the rest of the world can learn from it.