We sit down with Juan Ignacio Lara to unpack the current state of the podcast industry in Chile. From how audiences are actually consuming content, to the role of YouTube versus audio platforms, and the opportunities (and limitations) for monetization, this conversation dives into what makes Chile a unique and evolving market.
We also explore the types of content that are resonating locally, how creators are building audiences, and what brands should understand before entering the Chilean podcast space.
Find the English transcript here:
https://www.genuinamedia.com/blog/whats-going-on-in-chile---transcript-from-our-conversation-with-juan-ignacio-lara