In this episode of The Global Podscape, I speak with Susi Cabello, host of Decretum Podcast, one of the most influential podcasts in Mexico and Latin America.
We talk about how Decretum started, the evolution of podcasting in Mexico, and how the industry has changed over the last few years. Susi also shares how the show expanded beyond Mexico and started resonating with audiences across Latin America and the U.S. Hispanic market.
We also discuss:
• The role of YouTube and video in podcast growth
• Monetization and the business behind large podcasts
• Why certain podcast categories are exploding in Mexico
• How audiences engage differently across countries
• The opportunities still ahead for creators and advertisers in Latin America