Podcasting in Latin America is growing fast—but measurement and transparency haven’t always kept pace.
In this episode of The Global Podscape, Genuina Media’s Head of Reporting, Sergio Audelo, joins us to discuss the AMP Accords, Spotify’s growing influence and push into video, the limitations of closed platforms like Spotify for Creators, and why third-party measurement matters.
We also debate a bigger question: Is Latin America really an underdeveloped podcast market, or is it simply a market the rest of the industry still can’t properly see?