Our first-ever internal episode! I sit down with Jorge (Head of Sales) and Iñigo (CFO & Co-founder) of Genuina Media to take stock of the first half of 2026 — and make some bold calls for the second.
In this episode:
- Why the podcast industry is more profitable than ever, and where the growth is really coming from
- Video is no longer a format debate — it's part of what a podcast is. What that means for brands and budgets
- Audio vs. video campaigns: measurement, costs, and why audio is still the easiest way in
- Spain as the blueprint for a mature Spanish-language market — plus lessons from Brazil and LATAM
- The World Cup effect: recorded right before the Spain–Argentina final, we unpack how the tournament changed Spanish-language media consumption
- Why U.S. Latinos remain advertising's biggest untapped opportunity
- Three predictions for H2 2026: US Hispanic budgets go core, AI dubbing gets real, and CTV lands on podcast media plans
Learn more at genuinamedia.com